A few months ago I have opened my own firm. It is not a huge firm. I would say it is rather small. We operate only in the local area and we provide 1 of those services which are very popular as everyone uses from time to time. There is only 1 problem with this industry – the competition is very hard. Moreover, all competitors provide the same services at a similar price. In that branch, there is no room for original services and its modifications.
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a price as it is already on the verge of profitability. Therefore, as you can see there was not many possibilities. Even if our service was amazing and our employee was really proffesional and helpful, there was a huge chance that our client wouldn’t remember our name in a few months, when will be in need to use this service again. Earlier we even arranged a small research that confirmed this! So, after many discussions and brainstorming in our office, we decided about 2 important things.
Autor: Dick Thomas Johnson
First of all, we need to to have a name which is extremely easy to remember thus customers can easily remember that every time when they need to use our service again. Nonetheless, it is not so easy as it might seem to be. Many companies have quite easy names. The big problem is that easy doesn’t naturally equals to easy to recall. Thus, we have made a decision to choose just 1 word. This word had to be directly connected with our branch and services. Actually, it is actually the first word that appears in your mind when you think about that kind of services.
What is more, we decided to create banners. But this was not just creating banners. Lots of companies have banners but it doesn’t certainly mean that customers remember them and can recognize them. As I mentioned, we wanted our clients totally remember us. Therefore, we didn’t try to speculate how to design a successful banner. We decided to ask specialists in banner printing nyc sector on their experience. As a result, we obtained all info that we needed regarding how our name was supposed to be placed on the banner so that graphic is simple to remember.
In the end, I am really happy to say that thanks to those two above described methods, turnover of my business has increased by 17% in last 4 months!